Efret Ltd. and Amazon Relay: Driving growth and innovation with light weight initiative

With over 12 years of collaboration with Amazon, Efret has cultivated a reputation for excellence and innovation, particularly in France.

Their pioneering attitude led to initiate the Light Weight programme in 2017, recognising the potential of 7.5 tons trucks. This initiative started a collaboration with Amazon Relay, which brought significant advantages for Efret’s growth: “Before the advent of Amazon Relay, Efret's scheduling and planning relied heavily on manual processes, often bogged down by bulky Excel spreadsheets,” said CEO Alain Jestin. “This slowed operations and left room for errors and inefficiencies. Relay was a game changer. The system streamlined communication into a single portal, reducing admin-hours, cutting down human error, and mitigating the risks of delays.”

Today, Efret operates an impressive fleet of 500+ vans and 220+ 7.5 tons trucks, and the company is continuously expanding. Their fleet growth is a direct result of the strong collaboration they’ve cultivated with Amazon Relay, and during peak seasons this collaboration truly shines. While Efret typically manages 200 loads during non-peak periods, they can scale up to 800 loads at peak times, demonstrating their remarkable adaptability and operational capacity.

This ability to scale and meet surging demand during high-volume seasons has been a key driver behind Efret’s consistent 15% year-on-year growth. Their relationship with Amazon Relay is a dynamic collaboration built on mutual trust, shared goals, and a commitment to continuous improvement, about which CEO Alain Jestin said: “We are extremely proud to have worked on the Amazon Relay account and played our part in nurturing a mutually beneficial relationship over many years. One of the most rewarding aspects has been witnessing the Relay team’s commitment to innovation and customer service. This has been brought to life by the implementation of the Relay system that has transformed communication and efficiency for us both. I look forward to many more years of collaboration as we make further progress together.”

As Efret continues to grow alongside Amazon Relay, their focus remains firmly on driving efficiency and customer satisfaction. Their continuous pursuit for innovative solutions has positioned them as a critical player in the transportation sector, one that is capable of meeting the evolving demands of the market. In a field which is rapidly changing, Efret’s commitment to innovation, adaptability, and operational excellence ensures they will remain a cornerstone of the industry for years to come.